Alcohol and the Holidays

Insights from 2016 to help plan for the festive season

Sharing a drink with family and friends is an integral part of Aussie culture, particularly over the holidays. Would it really be Christmas Day Down Under without a cold drink and fresh prawns on the table?

Whether for serving for Christmas lunch or giving as gifts, consumer interest in alcohol accelerates during the holidays.

This Inspire breaks down trends and shifts across the alcohol industry in the lead up to Christmas Day 2016 to help marketers better plan for this year’s festive season; when visits to top alcohol retailers began to rise, the go-to products, and what brands had the largest share of voice.

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  • AU