Back to School Report US 2019
Differences in Shopping Behaviors by Lifestage
When it comes to back-to-school shopping, families are in need of different items depending on the life-stage of their children.
How do the shopping behaviors of elementary school families, middle/high school families and college students differ during this peak period?
This FREE report uncovers insights such as:
- Amazon dominates with 32% of visits during the back-to-school shopping season
- Elementary school families seek out specific retailers like “barnes and noble” and “blick”
- Middle/High School families search for affordable options, based on interest in “laptop deals”
- College students need help when purchasing since they search for “best rated” items