Back to School Report US 2019

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Differences in Shopping Behaviors by Lifestage

When it comes to back-to-school shopping, families are in need of different items depending on the life-stage of their children.

How do the shopping behaviors of elementary school families, middle/high school families and college students differ during this peak period?

This FREE report uncovers insights such as:

  • Amazon dominates with 32% of visits during the back-to-school shopping season
  • Elementary school families seek out specific retailers like “barnes and noble” and “blick”
  • Middle/High School families search for affordable options, based on interest in “laptop deals”
  • College students need help when purchasing since they search for “best rated” items