Back To School Report UK 2019

Differences in Back to School Shopping Behaviours by Lifestage

When it comes to back to school shopping, the 3rd busiest retail period of the year, lifestage determines which products students and families are searching to purchase.

While primary school students are growing out of their shoes every year, secondary schoolers are searching for the latest gadgets, and university students are upgrading their furniture and appliances.

This FREE report analyses these three key life stages, to help marketers understand:

  • Which retailers have seen the largest gains from shoppers?
  • Where do they shop during the back-to-school season?
  • What items are they searching for?
  • Which brands are benefiting most?