CPG Report 2019

Defend Against Category Disruptors By Engaging New Audiences

Consumer packaged goods (CPG) is a multi-billion dollar industry that is growing fast, with most of the rise driven by e-commerce sales.

Although current year on year online growth is a modest 9% on Amazon, certain verticals within this industry are pacing up more rapidly, like grocery and household care.

With fewer barriers to entry, e-commerce has become a prominent platform for emerging brands to disrupt CPG categories. From coffee to condiments to toothpaste, there are always new and unknown brands appearing that are meeting the needs of today’s consumers.

In Hitwise’s latest report, we identify rising consumer trends and address ways to combat these emerging threats to win online.

With spotlights on Tide, Hershey’s, Colgate and more, learn what’s changing the CPG online landscape and how to defend your category lead.

In this report, we dive into:

  • Rising disruptors in key categories
  • Strategies to increase product traffic & conversions
  • Tactics on engaging new audiences