Cyber Week 2018 Report

See how peak periods unfolded in the Hitwise Cyber Week Report

We’ve become accustomed to seeing exponential online growth throughout these peak periods, however, 2018 has been a different story. Cyber Week traffic was actually down for the first time. But, we are getting more effective at converting visitors into buyers.

As this trend continues, optimising conversions will become increasingly important to retail success.

Our Cyber Week report covers:

Industry Trends
Find out how the dates of Black Friday promotions impacted year on year traffic and conversion rates.

Top Players
See when Amazon and eBay gained share and which verticals grew over the promotional period.

Amazon’s Black Friday
Key information on Amazon’s search session spikes and how they saw more people exclusively purchasing from them.