Digital Disrupted 2019

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Insights & Innovations for Ecommerce & Marketing Leaders in 2020

How has the customer’s journey shifted online? How much of a threat is Amazon? Have businesses struck the right balance between brand vs performance marketing?

Hitwise takes a look at these big questions that shaped 2019.

Join us for an evening of insights, drinks, nibbles & networking, where we will cover:

Trends that defined 2019: Lisa Luu, Global Head of Insights at Hitwise 

  • Consumer Trends: How has the customer’s journey evolved online?
  • Digital Disruptors: What can we learn from Finder, Afterpay, Amazon, and others?

Auditing Your Digital Toolkit: Chris Harley, Head of Product at Hitwise

  • Uncovering the online blackbox: What are walled gardens “hiding”? Why do metrics need to shift to look within them?
  • Fast Risers: How to identify trends before these become mainstream

Innovations for 2020: Craig Heaven, GM at Hitwise

  • Outlook: What to expect in 2020 & beyond?
  • C-Suite Metrics: From strategic to tactical, what are the key questions to ask & audit your business?

Brands vs Retailers: Why they must co-exist –

Key Note Speaker: Kirat Khara, Head of eCommerce at Lenovo

  • Why direct to consumer is important
  • Brand experiences and transaction-based experiences

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