2019 Beauty Masterclass: Digital Disruptors [10 mins]

Trends and Tactics to Grow Online Sales

Brands want direct sales, but retailers attract a larger volume of visitors. The top 50 beauty retailers received almost 50 million visits in April 2019 – a staggering 4.5x higher than the top 50 beauty brands. 

We explore the latest digital disruptors and fast risers within the beauty industry, such as Morphe, who saw total visits soar by over +200% YoY. We feature the latest insights to benchmark and identify trending products to optimise campaigns.

Watch the Hitwise on-demand Beauty Masterclass to discover:

  • The disruptive digital drivers and key learnings from Revolution Beauty’s rise
  • How retailers can capitalise on growing brands like Cult Beauty
  • The latest purchase insights on Amazon beauty and why they should be monitored