Fashion Report Q1 2019

Digital Tactics for Retailers and Brands

2019 is showing promise for brick and mortar retail. As markets trend up, several national chains are actually opening new stores this year.

Although e-commerce acted as a driving force throughout 2018, fashion website visits were flat year on year during Q1 2019. Is online activity plateauing for fashion?

As social media makes fashion influences even more pervasive, retailers and brands are required to innovate quickly to adapt to the ever-changing online consumer. Getting to know this audience and their online behaviors is key to creating a strategic digital marketing plan.

In Hitwise’s latest report, we analyze what’s happening in fashion now by taking a look at Q1 trends, with spotlights on iconic brands like Lacoste and fast fashion risers like Shein.

The report also addresses some of the most pressing challenges facing the industry and provides tactics to help combat them.

In this report, we dive into:

  • How fast fashion is on the rise, particularly for brands like Shein with 102% growth in online visits
  • How loyalty has changed with the rise of online shopping
  • Digital tactics fashion players can utilize to overcome pressing challenges