US Report: Digital Trends and Insights for Finance

Top Trends, Tactics, and Audience Insights

In 2019, US banks and consumers have never been in a better position in terms of economic confidence.

TransUnion forecasted a 20% rise in personal loans this year, while a Mintel report indicated that 43% of US consumers considered their financial situation to be “healthy”.

How is all this reflected in online consumer behaviors? And how can financial institutions further grow and engage consumers digitally?

Featuring examples from Wells Fargo, Lending Tree, and SoFi, our latest digital trends guide will cover:

  • Visit, mobile, and search trends in the category
  • How traditional big banks performed last year compared to fintech
  • 3 strategies to help financial brands benchmark conversions, target new customer segments, and protect their market share

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  • US