Healthcare Report 2019

Trends and Tactics to Expand Audience Reach & Engagement

The growth of the healthcare industry in the United States has been staggering and is the result of rising medical costs and a more health-conscious and aging population.

From CBD oil to ketogenic diets, Americans are seeking information online on ways to self-medicate and take their health concerns into their own hands. As access continues to expand, it’s essential for providers and manufacturers to get their messaging in front of patients and healthcare professionals.

In Hitwise’s latest report, we address leading patient preferences and ways to engage with different health audiences online.

In this report, we will answer:

  • Which self-care trends are on the rise?
  • What can search reveal about patients vs. healthcare professionals?
  • How to tailor campaign messaging to different audiences?