Mapping the Digital Health Journey

Marketing to Different Conditions

More Americans are beginning their health journey online, but it’s more difficult than ever for brands to clearly connect the dots between people and their online behavior. In this report, Hitwise  has partnered with Symphony Health, a pharmaceutical insights company, to provide an in-depth look at the unique digital behaviors of several major health condition audiences.

You’ll get….

An in-depth look at these 5 conditions:

– Asthma
– Hypertension
– Depression
– Cancer
– Type 2 Diabetes

Key attributes of these audiences:

– Demographics & Location
– Mobile Reliance
– Paid and Organic Searches
– Medication Searches
– Top Health Reference Sites