News and Media Report UK 2019
Strategies and Tactics for Growing Your Online Audience
Macro-level data shows that Britons are time-poor but keeping up with the latest news. How can news and media providers then grow their online audiences and advertiser sales when engagement is more difficult?
News and media organisations need to know what their audiences care about and where they currently go to consume content.
Once media providers have a foundational understanding of what online audiences are interested in, they can now prove their audience value, and grow commercial sales.
Take a look at our latest report and see the latest media and publishing tactics on how to:
- Use search data effectively to track seasonal trends
- Leverage article titles to get share on breaking news
- Prove the value of high engagement audiences