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Thursday, September 26th, 2019
8:30am – 11:30am EST
1 Hotel Central Park (1414 6th Ave, New York, NY 10019)
How to Compete & Partner in Today’s Competitive Environment
Today’s online retail environment is becoming more competitive due to a rise in digitally-native brands and expanded dominance of established players. Despite having their most successful Prime Day yet, Amazon still lacks prowess in key categories and among certain demographics.
How can retailers, like Target and Costco, adjust their strategies to stay ahead of the competition? What should brands be aware of when partnering with different retailers?
Join Hitwise for a morning of breakfast, insights, & discussion, where we will cover:
- Audience Segmentation: Which demographics, geographies, and shopping behaviors should retailers and brands target to reach new audiences and tap into existing ones?
- Buying vs. Browsing: Who are the people that don’t end up purchasing from Amazon? Where else do they shop and what are they looking for?
- Search Intelligence: Which retailers get the most traffic for top product searches and how can this be leveraged to grow conversions?
- Competitive Benchmarking: How does Amazon’s category performance compare to Chewy, Wayfair & others? Where do opportunities exist to conquest share?
PLUS, a special guest speaker: Joe Groter, Associate Director of Ecommerce Search at iProspect, will share how his team has integrated Hitwise data into a custom offering for their clients.