Search Strategy Report 2018


5 Ways to Optimise Your Search Strategy

Forward-thinking marketers use search data to identify fast-rising keywords, improve their internal search performance within affiliates and identify untapped audience segments. This report breaks down how to do just that, with examples from Amazon, Adidas, TripAdvisor and more.

You Will Learn How To Transform Marketing Through Audience Based Search Tactics:


  • Audience-Based Search for PPC: Retail Disruptors – Harry’s
  • Audience-Based Search for Content SEO: Travel – TripAdvisor
  • Search by Device: Retail Banking
  • Search by Product Category: Supermarkets – Aldi, Tesco, Lidl
  • Internal Search on Affiliates: Retail – Nike, Adidas, Amazon