Subscription Box Shopping

2018 Industry Analysis

The Rise of Subscription Boxes and the Consumers Behind Them

Subscription boxes have seen explosive growth online, rising by almost nine-fold over the past four years. Growth has since slowed down in the last year, but the industry is by no means fading away; it’s just maturing.

In this report, we uncover what has happened and why.

Using examples from leading sub boxes like Blue Apron, Graze, FabFitFun and Kiwi Co, Hitwise looks at:

– The categories and brands driving growth, such as Food, Beauty, Lifestyle, Petcare and Kids
– What the sub box subscriber looks like, including their demographics, interests and shopping habits
– Recommendations to acquire new and engage customers, including content, affiliate and search tactics