Symptom Searchers: Key Search Trends and Audience Insights

Key Search Trends and Audience Insights

As seasons shift from summer through winter, we’re confronted by uncomfortable illnesses; spawned by the inevitable changes in climate. Itchy and runny noses, sneezing and the flu are seasonal conditions that position themselves as a fantastic opportunity for pharmaceutical, retail and media companies alike to market to the right audience for the best ROI.

This report will help identify seasonal illness search trends, identify the audience and profile this audience’s behavior to aid with effective media and campaign planning.