Travel Report 2019

Search, Conversion, and Audience Analytics: Online Trends and Tactics to Grow Bookings

US residents make over 1.8 billion person-trips for holidays and leisure, making the US Travel & Tourism sector the largest in the world.

With North Americans expecting to spend 17 nights away from home this year, the industry outlook looks positive.

But do online behaviors match this outlook? How can travel players – from Metasearch Engines, Online Travel Agents (OTAs), Airlines, Hotels, Rentals to Cruises – use online insights to attract more bookers and overall bookings?

Featuring examples from TripAdvisor, Airbnb, and Delta Airlines, this Travel Report will cover:

– What’s happened to the online travel industry in the past year
– What’s trending in 2019, including fast-rising travel categories
– Five tactics to help travel players grow their online audiences