Finance Report 2019

Top Trends, Tactics, and Audience Insights

US banks and consumers have never been in a better position in terms of economic confidence.

TransUnion forecasts a 20% rise in personal loans this year, while a Mintel report indicates that 43% of US consumers consider their financial situation to be “healthy”.

How is all this reflected in online consumer behaviors? And how can financial institutions further grow and engage consumers digitally?

Featuring examples from Wells Fargo, Lending Tree, and SoFi, this Finance Report will cover:

  • Visit, mobile, and search trends in the category
  • How traditional big banks performed last year compared to fintech
  • 3 strategies to help financial brands benchmark conversions, target new customer segments, and protect their market share

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  • US