Path To Booking in Travel 2018
Tracking the Travel Purchase Journey for Flights, Hotels and Transport
Where do travelers go before booking? How can you reach them earlier than your competitors?
In this analysis we spotlight Expedia to show how travel brands can map the journey before purchase, and reach travelers earlier in the research phase.
Download this report to learn…
– Key purchase-driving channels like social media and news sites
– Search term sequencing several steps before travelers engage with you
– How to find other travel sites sending you converting traffic
– Customer overlap analysis – how can you upsell internally?