2019 On-Demand Buyers vs. Browsers [7 Mins]
Why converting browsers into buyers is critical in 2019
In this short and sharp recording, we talk through use cases in our Global Buyers vs Browsers report, and explain how we use online audience analytics to segment buyers from browsers, as well as direct buyers from indirect ones.
We show how:
- Zara segments their buyers from visitors enabling them to grow and retain buyers
- Pet Circle grows buyers by tracking conversion from visit to purchase
- Airbnb pinpoints their browsers to win them back