Digital Activation [On-Demand Video]

Leveraging Custom Audiences to Drive Holiday Spend

Part 1 of Mastering Digital Marketing Tactics, Hitwise’s Three-Part Webinar Series 

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In Part 1 of this webinar series, we reviewed:

  • How to find new customers this holiday season?
  • How to build and reach specific audience personas for new products?
  • Where to define and target audiences using search intelligence?

As consumer expectations become more demanding, digital marketing must and has evolved. Marketers are then increasingly faced with a data dilemma – either having too few or too much data to inform decision making.

In this three-part webinar series, Hitwise uncovers simple and actionable solutions to combat this data dilemma. We walk through how businesses can draw actionable insights to enhance their digital marketing campaigns:

  • Part 1 – Digital Activation: Leveraging Custom Audiences to Drive Holiday Spend
  • Part 2 – The Power of Deeper URLs: Analytics to Stay Ahead of the Competition (Watch the Recording)
  • Part 3 – Knowing Buyers vs. Browsers: Ways to Boost Sales with Buyer Data (Register for Part 3)

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