Digital Activation [On-Demand Video]
Leveraging Custom Audiences to Drive Holiday Spend
Part 1 of Mastering Digital Marketing Tactics, Hitwise’s Three-Part Webinar Series
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In Part 1 of this webinar series, we reviewed:
- How to find new customers this holiday season?
- How to build and reach specific audience personas for new products?
- Where to define and target audiences using search intelligence?
As consumer expectations become more demanding, digital marketing must and has evolved. Marketers are then increasingly faced with a data dilemma – either having too few or too much data to inform decision making.
In this three-part webinar series, Hitwise uncovers simple and actionable solutions to combat this data dilemma. We walk through how businesses can draw actionable insights to enhance their digital marketing campaigns: