Knowing Buyers vs. Browsers [On-Demand Video]

Ways to Boost Sales with Buyer Data

Part 3 of Mastering Digital Marketing Tactics, Hitwise’s Three-Part Webinar Series covering Best Practices

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In Part 3 of this webinar series, we reviewed:

  • Could separating buyers from browsers alter your view of the marketplace?
  • How do well-defined audiences change your search and media strategy during peak seasons?
  • What buyer data can you leverage to boost conversion rates and total sales?

As consumer expectations become more demanding, digital marketing must and has evolved. Marketers are then increasingly faced with a data dilemma – either having too few or too much data to inform decision making.

In this three-part webinar series, Hitwise uncovers simple and actionable solutions to combat this data dilemma. We walk through how businesses can draw actionable insights to enhance their digital marketing campaigns:

  • Part 1 – Digital Activation: Leveraging Custom Audiences to Drive Holiday Spend (Watch the Recording)
  • Part 2 – The Power of Deeper URLs: Analytics to Stay Ahead of the Competition (Watch the Recording)
  • Part 3 – Knowing Buyers vs. Browsers: Ways to Boost Sales with Buyer Data

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