2019 Search Masterclass [Slides]
How to Reach, Acquire and Win Back your Audience
Search data has become invaluable to marketers. We are able to segment through demographics, interests, behaviours and purchasing habits, allowing us to build a complete picture of consumers and how to reach them.
We cover an array of verticals in our Hitwise On-Demand Masterclass, see how Brexit is affecting searches, and use brands like Tesco and Airbnb to provide examples on how to reach, expand and retain their customers.
We show you how to:
- Acquire new, growing audiences by discovering what your segments care about
- Save your audience at risk by understanding your audiences’ behaviours
- Win back your lost audiences using clickstream data