Audience Segmentation Report

Why do behaviors beat the basics? How to use online data to segment, acquire, and re-engage consumers.

The ways in which marketers segment their customers are changing. Consumer life stages and behaviors, such as search and purchase activity, are now more favored over traditional demographics.

In our latest Behavioral Audience Segmentation report, Hitwise explores how brands such as Mercedes, British Airways, and Vogue can segment consumers more efficiently depending on key objectives.

We examine some of the “best” and most efficient ways to segment the customer base, including:

  • Acquiring a new audience using search and demographic data
  • Winning back browsers using competitive visit and booking data
  • Nurturing your most loyal customers with engagement analytics.

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