ArticleWe’ve Enhanced Our Storyboards for Even More Insights
Dig Deeper by Assessing Search Traffic With this latest release, we've added the ability to focus on specific pages (Custom…
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ArticleTripadvisor News: Traffic Grows YOY, As Does Its Influence on Travel
Tripadvisor News: Over the last year Tripadvisor struggled to balance growth and profitability, as executives worked to cut costs and…
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ArticleTop Super Bowl Commercials Last Year; What Will Resonate In 2018?
Advertisements (viewed live and on YouTube) have become one of the defining characteristics of the Super Bowl. So first let's…
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ArticleThe Fenty Craze: How Other Beauty Brands Can Compete Online
After years of anticipation, Rihanna launched her Fenty Beauty line on Sept. 8, 2017, in partnership with Sephora, No. 136…
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ArticlePeak Holiday Week Trends To Look Out For
The holidays are here, and retailers are ready to optimize moment-to-moment. Let’s break down every data point from last Black…
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ArticleOne Brand, Many Audiences: 3 Levels of Intent
The age of data-driven advertising is upon us and if we have the right kind of data and interpret it…
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ArticleHow Brands Should Work with the Right Social Influencers
In the past decade, a new voice has entered the digital stage: the social influencer. According to Tubular Insights, 57%…
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ArticleMusic Streaming Services and their Audiences
Whether listening to Spotify in your car, streaming your favorite DJ via SoundCloud, or playing a holiday Pandora station during…
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ArticlePublishers with Audience Insights Form Better Content: NY Times Study
Most media companies already leverage data and analytics for content planning. Publishers track the top keywords they rank for, their…
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ArticleNordstrom vs. Macy’s – Department Store Showdown
The retail industry is a billion-dollar business in the United States. Competition for consumer dollars is fierce, particularly when it…
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ArticleHealthcare Innovations: CVS Rises in the Digital Pharmacy Age
Digital disruption is transforming most industries, but it has created a particular challenge for traditional drugstores especially since Walmart and…
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ArticleHow Auto Brands Can Use Data for Smarter Technology Partnerships
Last year, Hyundai’s CEO called the car the “ultimate mobile device,” a statement that was echoed into the tech world…
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