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Article

Marketers Can’t Mind Read: Consumer Life Stages are Vital to Marketers

Every marketer wants to influence consumers, but if you listen to the social scientists you’d realise that this task is…

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Article

Mum’s The Word: Brands Cannot Afford to Overlook the Millennial Mum

2015 is the tipping point year for millennials. It has been suggested that this year, millennials will become the largest…

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