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Article

Top Super Bowl Commercials Last Year; What Will Resonate In 2018?

Advertisements (viewed live and on YouTube) have become one of the defining characteristics of the Super Bowl. So first let's…

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Article

One Brand, Many Audiences: 3 Levels of Intent

The age of data-driven advertising is upon us and if we have the right kind of data and interpret it…

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Article

How Auto Brands Can Use Data for Smarter Technology Partnerships

Last year, Hyundai’s CEO called the car the “ultimate mobile device,” a statement that was echoed into the tech world…

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