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Article

True Diet Trends vs. Fleeting Food Fads

In light of America’s mounting concern over obesity, our desire to eat better has kept the Food & Beverage industry…

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Article

Custom Audiences Drive Custom Approaches

The true power of modeled audiences is the ability to dynamically determine the right recipe for each individual. A more…

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Article

How important is same-day delivery to shoppers?

It’s of some importance in certain product categories, and to younger shoppers. As the competition for faster shipping intensifies and…

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Home Shopping
Article

Why consumer life stages matter to marketers

Every marketer wants to influence consumers, but if you listen to the social scientists you’d realize that our jobs are…

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