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Resources & Insights for Your Digital Strategy

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Top Super Bowl Commercials Last Year; What Will Resonate In 2018?

Advertisements (viewed live and on YouTube) have become one of the defining characteristics of the Super Bowl. So first let's…

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Music Streaming Services and their Audiences

Whether listening to Spotify in your car, streaming your favorite DJ via SoundCloud, or playing a holiday Pandora station during…

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Publishers with Audience Insights Form Better Content: NY Times Study

Most media companies already leverage data and analytics for content planning. Publishers track the top keywords they rank for, their…

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British Reactions In The Aftermath Of Brexit

With media outlets calling the results of the EU referendum in the wee hours of the morning, Britons turned to…

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Enough of the buzzwords: What exactly is second-party data?

Although nearly one-third of senior-level marketers regard second-party data as the most effective type of data for increasing the lifetime…

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Key Take-Aways – RampUp Panel Explores “Where Marketers Head Next”

It's shaping up to be another challenging—but exciting—year for marketers. In a RampUp panel called "Visionary: Where Marketers Head Next,"…

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5 Key Take-Aways from RampUp 2016

This year's RampUp offered a wealth of information from a truly impressive lineup of speakers. There's a lot to digest,…

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