How Brands Should Work with the Right Social Influencers
In the past decade, a new voice has entered the digital stage: the social influencer. According to Tubular Insights, 57%…Learn more >
Nordstrom vs Macy’s Online Shopping Statistics
The retail industry is a billion-dollar business in the United States. Competition for consumer dollars is fierce, particularly when it…Learn more >
Which Brands Are Reaching Luxury Millennial Shoppers?
As luxury consumer behaviors shift towards a more digital, social and experiential economy, so does the luxury industry. Both emerging…Learn more >
The shopper point of view on four hot topics in online retail
Data tells the story of what consumers most value from online retailers. Understanding what consumers truly want is the key…Learn more >
Reduce cart abandonment by helping shoppers who want to buy
Most who abandon a shopping cart did not intend to buy on that trip. Retailers should focus on the 15%…Learn more >
6 Steps Retailers Can Take to Improve Their Retargeting Campaigns
Be clear on who you want to target, use your own data and don't be annoying. Nearly two-thirds of consumers…Learn more >
Top 8 Mobile Shopping Problems
As shoppers move farther away from their desktops to make more and more purchases online, it is imperative that retailers…Learn more >
Enough of the buzzwords: What exactly is second-party data?
Although nearly one-third of senior-level marketers regard second-party data as the most effective type of data for increasing the lifetime…Learn more >
Key e-commerce trends from the 2015 holiday season
Consumers mostly search on mobile devices, and those searches are often for discounts and may occur while they’re in a…Learn more >
How important is same-day delivery to shoppers?
It’s of some importance in certain product categories, and to younger shoppers. As the competition for faster shipping intensifies and…Learn more >
How to Use Data, Targeting and Offers to Boost Holiday Sales
10 Tips for Marketers to Increase Retail Sales During the Holiday Season With nearly 20% of annual retail sales in…Learn more >
10 Crucial Usability Changes to Boost your e-Commerce Conversions
When it comes to e-commerce, the small details matter. Whether it’s the product description, the images or the placement of…Learn more >