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Resources & Insights for Your Digital Strategy

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Tripadvisor News: Traffic Grows YOY, As Does Its Influence on Travel

Tripadvisor News: Over the last year Tripadvisor struggled to balance growth and profitability, as executives worked to cut costs and…

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Article

Peak Holiday Week Trends To Look Out For

The holidays are here, and retailers are ready to optimize moment-to-moment. Let’s break down every data point from last Black…

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The shopper point of view on four hot topics in online retail

Data tells the story of what consumers most value from online retailers. Understanding what consumers truly want is the key…

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6 Steps Retailers Can Take to Improve Their Retargeting Campaigns

Be clear on who you want to target, use your own data and don't be annoying. Nearly two-thirds of consumers…

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Dynamic Creative In A Programmatic World

As marketers get savvier at collecting and leveraging data, the opportunities around personalization messaging—also known as dynamic creative optimization—are evolving.…

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Article

5 essential steps to getting more from data partnerships

Understand your own data and only then determine what data you need from outside sources. “Spray and pray" is an…

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Key Take-Aways – RampUp Panel Explores “Where Marketers Head Next”

It's shaping up to be another challenging—but exciting—year for marketers. In a RampUp panel called "Visionary: Where Marketers Head Next,"…

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Q&A: The Power Of Programmatic Data–And How To Harness It

Q: What are the primary benefits of working with programmatic data? Teich: Programmatic provides an outlet for marketers to leverage…

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How to Rank in Mobile Search

Driving Product Discovery and Organic Traffic On April 21st 2015, Google implemented a major change in their search rankings. Their…

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