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Which Brands Are Reaching Luxury Millennial Shoppers?

As luxury consumer behaviors shift towards a more digital, social and experiential economy, so does the luxury industry. Both emerging…

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MAC vs. Sephora Makeup Audiences: Battle of the Beauty Brands

MAC and Sephora are two of the most well-known cosmetics brands in the world. Sephora was founded in Paris nearly…

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True Diet Trends vs. Fleeting Food Fads

In light of America’s mounting concern over obesity, our desire to eat better has kept the Food & Beverage industry…

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Why Millennials Love Activewear- The Numbers Behind The Massive Growth

Over the past five years, the apparel industry has undergone a quiet revolution. A quick glance around your average city…

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Better Traffic Benchmarking: Go Beyond the Basics

Traffic benchmarking seems to be one of the clearest and most definitive metrics for measuring your website’s growth. But a…

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Christmas, Child Smiling
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E-commerce marketing tips for the holiday season

Recognize the difference between how consumers shop in October versus December, and adapt marketing to weather conditions. While most retailers…

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How marketers can best use digital data to launch a new product

The signals consumers use as they navigate the web can help brands design, launch and promote new products effectively. The…

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Targeting with Micro-Segmentation: Good, Better and Best Approaches

In a world where consumers are exposed to more than 5K ads a day* and only engage with about 10…

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Personalized Programmatic Advertising’s Future – What You Need to Know

Studies show that consumers strongly prefer personalized experiences, and it’s becoming more important than ever for marketers to provide these…

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What are shoppers searching for on their mobile phones?

Understanding the device from which different online searches originate can mean the difference between closing a sale and not. That’s…

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British Reactions In The Aftermath Of Brexit

With media outlets calling the results of the EU referendum in the wee hours of the morning, Britons turned to…

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Article

Custom Audiences Drive Custom Approaches

The true power of modeled audiences is the ability to dynamically determine the right recipe for each individual. A more…

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