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Which Brands Are Reaching Luxury Millennial Shoppers?

As luxury consumer behaviors shift towards a more digital, social and experiential economy, so does the luxury industry. Both emerging…

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MAC vs Sephora Audiences: Key Brand Differences

MAC and Sephora are two of the most well-known cosmetics brands in the world. Sephora was founded in Paris nearly…

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True Diet Trends vs. Fleeting Food Fads

In light of America’s mounting concern over obesity, our desire to eat better has kept the Food & Beverage industry…

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Why Do Millennials Love Activewear?

Over the past five years, the apparel industry has undergone a quiet revolution. A quick glance around your average city…

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Better Traffic Benchmarking: Go Beyond the Basics

Traffic benchmarking seems to be one of the clearest and most definitive metrics for measuring your website’s growth. But a…

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How marketers can best use digital data to launch a new product

The signals consumers use as they navigate the web can help brands design, launch and promote new products effectively. The…

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When Should I Use Microsegmentation?

In a world where consumers are exposed to more than 5K ads a day* and only engage with about 10…

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What are shoppers searching for on their mobile phones?

Understanding the device from which different online searches originate can mean the difference between closing a sale and not. That’s…

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Article

British Reactions In The Aftermath Of Brexit

With media outlets calling the results of the EU referendum in the wee hours of the morning, Britons turned to…

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Article

Custom Audiences Drive Custom Approaches

The true power of modeled audiences is the ability to dynamically determine the right recipe for each individual. A more…

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Article

The shopper point of view on four hot topics in online retail

Data tells the story of what consumers most value from online retailers. Understanding what consumers truly want is the key…

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Article

Reduce cart abandonment by helping shoppers who want to buy

Most who abandon a shopping cart did not intend to buy on that trip. Retailers should focus on the 15%…

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