Which Brands Are Reaching Luxury Millennial Shoppers?
As luxury consumer behaviors shift towards a more digital, social and experiential economy, so does the luxury industry. Both emerging…Learn more >
MAC vs Sephora Audiences: Key Brand Differences
MAC and Sephora are two of the most well-known cosmetics brands in the world. Sephora was founded in Paris nearly…Learn more >
True Diet Trends vs. Fleeting Food Fads
In light of America’s mounting concern over obesity, our desire to eat better has kept the Food & Beverage industry…Learn more >
Why Do Millennials Love Activewear?
Over the past five years, the apparel industry has undergone a quiet revolution. A quick glance around your average city…Learn more >
Better Traffic Benchmarking: Go Beyond the Basics
Traffic benchmarking seems to be one of the clearest and most definitive metrics for measuring your website’s growth. But a…Learn more >
E-commerce marketing tips for the holiday season
Recognize the difference between how consumers shop in October versus December, and adapt marketing to weather conditions. While most retailers…Learn more >
How marketers can best use digital data to launch a new product
The signals consumers use as they navigate the web can help brands design, launch and promote new products effectively. The…Learn more >
When Should I Use Microsegmentation?
In a world where consumers are exposed to more than 5K ads a day* and only engage with about 10…Learn more >
Personalized Programmatic Advertising’s Future – What You Need to Know
Studies show that consumers strongly prefer personalized experiences, and it’s becoming more important than ever for marketers to provide these…Learn more >
What are shoppers searching for on their mobile phones?
Understanding the device from which different online searches originate can mean the difference between closing a sale and not. That’s…Learn more >
British Reactions In The Aftermath Of Brexit
With media outlets calling the results of the EU referendum in the wee hours of the morning, Britons turned to…Learn more >