Which Brands Are Reaching Luxury Millennial Shoppers?
As luxury consumer behaviors shift towards a more digital, social and experiential economy, so does the luxury industry. Both emerging…Learn more >
MAC vs Sephora Audiences: Key Brand Differences
MAC and Sephora are two of the most well-known cosmetics brands in the world. Sephora was founded in Paris nearly…Learn more >
True Diet Trends vs. Fleeting Food Fads
In light of America’s mounting concern over obesity, our desire to eat better has kept the Food & Beverage industry…Learn more >
Why Do Millennials Love Activewear?
Over the past five years, the apparel industry has undergone a quiet revolution. A quick glance around your average city…Learn more >
Better Traffic Benchmarking: Go Beyond the Basics
Traffic benchmarking seems to be one of the clearest and most definitive metrics for measuring your website’s growth. But a…Learn more >
How marketers can best use digital data to launch a new product
The signals consumers use as they navigate the web can help brands design, launch and promote new products effectively. The…Learn more >
When Should I Use Microsegmentation?
In a world where consumers are exposed to more than 5K ads a day* and only engage with about 10…Learn more >
What are shoppers searching for on their mobile phones?
Understanding the device from which different online searches originate can mean the difference between closing a sale and not. That’s…Learn more >
British Reactions In The Aftermath Of Brexit
With media outlets calling the results of the EU referendum in the wee hours of the morning, Britons turned to…Learn more >
Custom Audiences Drive Custom Approaches
The true power of modeled audiences is the ability to dynamically determine the right recipe for each individual. A more…Learn more >
The shopper point of view on four hot topics in online retail
Data tells the story of what consumers most value from online retailers. Understanding what consumers truly want is the key…Learn more >