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Showing 49-52 of 52
Article

Programmatic marketing is the key to reaching millennials

Brand managers ask if it’s possible to launch branding initiatives programmatically but I think that’s the wrong question. What they…

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Article

Marketers: Get the Audience You Are Buying

Data-driven marketing will increase 17.1% this year, reaching an astounding $20.6 billion in revenue. Moreover, 91% of marketers expect to…

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Article

Why don’t they check out?

Online retailers often wonder why so many shoppers make it to the shopping cart—and then vanish. Data from Bizrate Insights…

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Article

When Impulse Disrupts the Purchase Funnel

When you see a billion consumer retail data points each month, patterns of interest and behavior begin to clearly emerge.…

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