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Blog

Which new car buyer persona is best to target?

We are right in the middle of the holiday shopping season. While most consumers are after new kitchen appliances or…

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Blog

Electric Revolution: Tesla Spotlight

While the rest of the auto industry struggles, electric and hybrid vehicles have taken off, with electric cars increasing sales…

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Blog

Segmenting Auto Brand Audiences

Car buying reached record peaks in 2016, but after sales plunged 4.7% in April of this year, experts believe the…

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