RESOURCES

Insights Hub

Resources & Insights for Your Digital Strategy

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Blog

Who is the online mortgage applicant?

Over the past few years, there has been a shift in where new homeowners start the mortgage application process. Traditionally,…

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Online shopping, online shopper, customer data, consumer insights
Blog

How Capital One Markets to Millennials

Millennials are immensely interested in building credit: 56% of undergraduate students have a credit card, 59% of them use it…

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Blog

Closing the Loan Conversion Funnel

The path to borrowing today is paved with choices. Consumers can easily research terms, APRs and TARs within seconds, and…

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Blog

Infographic: Stats on American Borrowers & Types of Loans They Seek

Most American borrowers start — and end — their journey online. Even consumers who sign a loan agreement at their…

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Blog

Capital One Search Share Dips, But Their Cards Gain Steam

Reaching credit card seekers early in their research phase (before the competition does) is the key for most credit card…

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