Which new car buyer persona is best to target?
We are right in the middle of the holiday shopping season. While most consumers are after new kitchen appliances or…Learn more >
How can Hilton win back their online browsers?
How the battle of Airbnb vs. Hotels is influencing conversions The competition for getting travelers to book online is fierce.…Learn more >
Top Dogs in Online Pet Care
Pet care is one of the largest industries within CPG. According to the American Pet Products Association, total expenditure in…Learn more >
Fans Online Gear Up for 2019 Rugby World Cup
With the 2019 Rugby World Cup just around the corner, what are rugby fans across the world searching for? Rugby…Learn more >
Kroger vs. Walmart: Who is winning the online grocery war?
Walmart is the largest grocer in the United States for the third year in a row. Despite doubling-down efforts on…Learn more >
Building Beauty Brand Tactics
Beauty is continuing to expand online. Sephoraand Amazon both expanded skincare offerings by releasing new private-label products this year. Meanwhile,…Learn more >
Vegan Milk Demand Rises in the US
The rise of veganism in the United States is a trend that continues to blossom. In fact, 6% of Americans…Learn more >
Online transactions grew 15% during Peak Week 2018, with off-peak days posting strongest growth
Online transactions processed by the top 50 retail sites during peak week this year was strong. According to Hitwise, the…Learn more >
Analysis: How Amazon’s Competitors Can Challenge Its Dominance
Amazon just became the world’s second company with a trillion dollar valuation, and their recent annual Prime Day event set…Learn more >
Echo Show on track to be top selling product on Prime Day 2018
Amazon Prime Day 2018 is fast approaching on July 16th. Prime members are gearing up for the 36 hours of…Learn more >
How will Prime Day impact Back to School in 2018
Shopping for Back to School (BTS) and Back To College (BTC) Season – the second largest retail event of the…Learn more >
What Are Online Super Consumers and How Do I Spot Them?
Most marketers measure their traffic in aggregate, benchmarking total visits and uniques over time. Advanced marketers may also track the…Learn more >