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Blog

Which new car buyer persona is best to target?

We are right in the middle of the holiday shopping season. While most consumers are after new kitchen appliances or…

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Trend Report

Marketing Insights Calendar 2020

ACCESS UK CALENDAR ACCESS US CALENDAR ACCESS AU CALENDAR Start Planning with the Hitwise Marketing Calendar for 2019 - 2020…

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Whitepaper

Audience Segmentation Report

INSTANT ACCESS REPORT Why do behaviors beat the basics? How to use online datato segment, acquire, and re-engage consumers. The…

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Trend Report

Super Bowl LIII Report

INSTANT ACCESS Which brands saw the biggest uplift?Audience, YouTube, & Amazon Analytics The New England Patriots won their sixth Super…

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Whitepaper

Buyers vs. Browsers

INSTANT ACCESS REPORT Audience-Based Marketing To Acquire And Engage More Buyers Whether you have buyers, bookers or applicants, each business…

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Football Stadium
Article

Top Super Bowl Commercials Last Year; What Will Resonate In 2018?

Advertisements (viewed live and on YouTube) have become one of the defining characteristics of the Super Bowl. So first let's…

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Trend Report

Super Bowl LII Online Search Trends Report

Key Trends in Social Media, Politics, & Football Audiences The stage is set for Super Bowl LII, and it’s expected…

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Article

One Brand, Many Audiences: 3 Levels of Intent

The age of data-driven advertising is upon us and if we have the right kind of data and interpret it…

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Blog

Electric Revolution: Tesla Spotlight

While the rest of the auto industry struggles, electric and hybrid vehicles have taken off, with electric cars increasing sales…

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Blog

Segmenting Auto Brand Audiences

Car buying reached record peaks in 2016, but after sales plunged 4.7% in April of this year, experts believe the…

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Article

How Auto Brands Can Use Data for Smarter Technology Partnerships

Last year, Hyundai’s CEO called the car the “ultimate mobile device,” a statement that was echoed into the tech world…

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Whitepaper

5 Segmentation Strategies to Convert More Customers – US Market

Identify and reach valuable audiences before your competitors We live in the age of consumer choice. People — not brands…

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