RESOURCES

Insights Hub

Resources & Insights for Your Digital Strategy

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Trend Report

Marketing Insights Calendar 2019 – 2020

Start Planning with the Hitwise Marketing Calendar for 2019 - 2020 Proactively plan ahead by knowing what your audiences are…

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Whitepaper

Audience Segmentation Report

Why do behaviors beat the basics? How to use online datato segment, acquire, and re-engage consumers. The ways in which…

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Webinar

Personalization at Scale [6 mins]

Marketing tactics to acquire and engage the right customers Personalized marketing is about growing and engaging with the right customers.…

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Trend Report

Super Bowl LIII Report

Which brands saw the biggest uplift? Audience, YouTube, & Amazon Analytics The New England Patriots won their sixth Super Bowl…

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Whitepaper

Buyers vs. Browsers

Audience-Based Marketing To Acquire And Engage More Buyers Whether you have buyers, bookers or applicants, each business wants to grow…

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Webinar

Digital Activation [On-Demand Video]

Leveraging Custom Audiences to Drive Holiday Spend In this on-demand presentation, discover answers to questions like: How do I find…

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Football Stadium
Article

Top Super Bowl Commercials Last Year; What Will Resonate In 2018?

Advertisements (viewed live and on YouTube) have become one of the defining characteristics of the Super Bowl. So first let's…

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Trend Report

Super Bowl LII Report

Key Trends in Social Media, Politics, & Football Audiences The stage is set for Super Bowl LII, and it’s expected…

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Article

One Brand, Many Audiences: 3 Levels of Intent

The age of data-driven advertising is upon us and if we have the right kind of data and interpret it…

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Blog

Electric Revolution: Tesla Spotlight

While the rest of the auto industry struggles, electric and hybrid vehicles have taken off, with electric cars increasing sales…

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Blog

Auto Industry: Targeting Unique Audiences

How can you identify unique attributes of your audience and high-value segments before the competition? As we detail in our…

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Blog

Segmenting Auto Brand Audiences

Car buying reached record peaks in 2016, but after sales plunged 4.7% in April of this year, experts believe the…

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