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Resources & Insights for Your Digital Strategy

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Blog

Which new car buyer persona is best to target?

We are right in the middle of the holiday shopping season. While most consumers are after new kitchen appliances or…

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Trend Report

Marketing Insights Calendar 2020

ACCESS UK CALENDAR ACCESS US CALENDAR ACCESS AU CALENDAR Start Planning with the Hitwise Marketing Calendar for 2019 - 2020…

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Trend Report

Super Bowl LIII Report

INSTANT ACCESS Which brands saw the biggest uplift?Audience, YouTube, & Amazon Analytics The New England Patriots won their sixth Super…

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Whitepaper

Buyers vs. Browsers

INSTANT ACCESS REPORT Audience-Based Marketing To Acquire And Engage More Buyers Whether you have buyers, bookers or applicants, each business…

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Football Stadium
Article

Top Super Bowl Commercials Last Year; What Will Resonate In 2018?

Advertisements (viewed live and on YouTube) have become one of the defining characteristics of the Super Bowl. So first let's…

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Trend Report

Super Bowl LII Online Search Trends Report

Key Trends in Social Media, Politics, & Football Audiences The stage is set for Super Bowl LII, and it’s expected…

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Article

One Brand, Many Audiences: 3 Levels of Intent

The age of data-driven advertising is upon us and if we have the right kind of data and interpret it…

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Article

How Auto Brands Can Use Data for Smarter Technology Partnerships

Last year, Hyundai’s CEO called the car the “ultimate mobile device,” a statement that was echoed into the tech world…

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Whitepaper

5 Steps to Know Your Competitor’s Audience Better Than They Do

Cutting-Edge Competitive Insights You Didn't Know Were Possible There has long been a belief that you shouldn’t focus on what…

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Webinar

Improving Your Mobile Search Strategy [On-Demand Video]

As more online searches today are initiated on mobile devices than desktops, it's important for marketers to fully understand if…

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Trend Report

Audience-Centric Content Guide – US Market

4 Tips for Generating Successful Audience-Centric Content 1. Sell Your Product, Not Your Content Content marketing provides marketers with a…

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