RESOURCES

Insights Hub

Resources & Insights for Your Digital Strategy

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Trend Report

Marketing Insights Calendar 2019 – 2020

Start Planning with the Hitwise Marketing Calendar for 2019 - 2020 Proactively plan ahead by knowing what your audiences are…

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Whitepaper

Audience Segmentation Report

Why do behaviors beat the basics? How to use online datato segment, acquire, and re-engage consumers. The ways in which…

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Hitwise Case Study: Conde Nast Britain
Case Study

Condé Nast Britain Powers Growth in Digital Readership

Condé Nast Britain is home to some of the world’s most iconic media titles, including British Vogue, GQ, Wired, Glamour…

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Hitwise Case Study: The Met Office
Case Study

The Met Office Uses Hitwise to Increase Its Reach with Highly Successful Content Marketing

The Met Office is the world-leading weather and climate service which works closely with governments, individuals and organisations to share…

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Trend Report

Super Bowl LII Report

Key Trends in Social Media, Politics, & Football Audiences The stage is set for Super Bowl LII, and it’s expected…

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Blog

Spring Carnival Infographic

Spring Carnival Infographic

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Hitwise Blog
Trend Report

Video Streaming Subscribers Report

Analysis of Netflix, Stan, and Foxtel Audiences The rapid rise of entertainment on demand has left Australia ‘streaming’ with video…

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Blog

Kardashians dominate Instagram and gaming channels rule YouTube

Over the past few years social media influencers have become a valuable marketing tool. Influencers are adept at building their…

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Blog

Australian Same-Sex Marriage Plebiscite: The Surge of Young Voters

From September 12th Australians registered to vote will start to receive their ballot papers for the upcoming same–sex marriage postal…

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Whitepaper

5 Steps to Know Your Competitor’s Audience Better Than They Do

Cutting-Edge Competitive Insights You Didn't Know Were Possible There has long been a belief that you shouldn’t focus on what…

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Whitepaper

3 Steps to Close the Gap Between Your Audience Insights and Ad Campaigns

How the "Insights to Action" Gap Emerged and How to Fix It In an age of unprecedented audience data and…

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Trend Report

Audience-Centric Content Guide – AU Market

4 Tips for Generating Successful Audience-Centric Content 1. Sell Your Product, Not Your Content Content marketing provides marketers with a…

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