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Insights Hub

Resources & Insights for Your Digital Strategy

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Blog

Mobile Overtakes Desktop, but less than One-Third Convert on Mobile in the UK

Mobile ad spend exceeded desktop for the first time in 2018 According to Ofcom, Britons check their smartphones every 12…

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Trend Report

Marketing Insights Calendar 2019 – 2020

Start Planning with the Hitwise Marketing Calendar for 2019 - 2020 Proactively plan ahead by knowing what your audiences are…

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Whitepaper

Content Strategy

A Digital Marketing Perspective Content marketing is considered one of the most important components of any marketing program, but very…

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Whitepaper

5 Segmentation Strategies to Convert More Customers – UK Market

Identify and reach valuable audiences before your competitors We live in the age of consumer choice. People — not brands…

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Trend Report

Data Day: Digital Natives and Digital Migrants – UK Market

How do day-to-day Britons leverage the Internet to live, work, and entertain themselves? The most successful brands dedicate themselves to…

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Whitepaper

5 Ways to Better Target & Profile Audiences Using Online Search Behaviour

Explore five ways marketers can generate more accurate, insightful and actionable consumer insights drawn form audience profiles and targets driven…

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