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Marketers Can’t Mind Read: Consumer Life Stages are Vital to Marketers

Every marketer wants to influence consumers, but if you listen to the social scientists you’d realise that this task is…

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Article

Mum’s The Word: Brands Cannot Afford to Overlook the Millennial Mum

2015 is the tipping point year for millennials. It has been suggested that this year, millennials will become the largest…

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Article

Programmatic marketing is the key to reaching millennials

Brand managers ask if it's possible to launch branding initiatives programmatically but for many companies that's the wrong question. What…

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Article

Six Questions to Ask Third-Party Data Providers

Programmatic is one of the hottest buzzwords of the past year. However, whilst there are lots of studies – such…

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