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News

Oscar Predictions Sway On Search

The 88th annual Academy Awards takes place this Sunday in Hollywood, but data analytics firm Hitwise -- a division of…

Blog

Looking for Love: Valentine’s Gift Searches Triple

Online shopping for ‘Valentine’s gifts’ increase by almost 200% since 2013 Hitwise, a division of Connexity, has analysed data from…

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Blog

Consumer Insight to Tell a Better Brand Story – Hitwise AudienceView

A differentiated and authentic brand story has never been more important or more challenging to deliver. Consumers are savvy, experiencing…

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Article

Programmatic 101: What You Need to Know

Last week the IAB UK revealed that over half of all brands are buying mobile inventory using programmatic media buying…

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Article

Technology innovation opens up new opportunities for retailers

For marketers, consumer experience has become more of a focus than ever, particularly in the world of omnichannel retail. The…

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Top Department Store Gifts This Holiday Season
Article

Guest Comment: Ten key marketing tips to increase Christmas sales

With nearly 20% of annual retail sales in some way connected to the Christmas period, UK brands and retailers which…

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Article

Don’t Leave your Customers Out in the Cold this Christmas…

When it comes to Christmas, British shoppers aren’t shy to dig deep and spend big on presents for their family…

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Article

Turning cart abandonment into sales

There’s no doubt about it, online shopping is an unstoppable force. Ecommerce sales grew by 13 per cent in July…

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Article

How Digital Marketers can turn Unhappy Customers into Brand Champions

The number of online complaints made about products and services almost doubled in the UK over the past 12 months…

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Article

Inside the Boardroom: MD of Connexity Europe GmbH, Michael Rausch

As sharing our data has become more common place, the number of opportunities for brands to engage with consumers has…

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Article

Marketers Can’t Mind Read: Consumer Life Stages are Vital to Marketers

Every marketer wants to influence consumers, but if you listen to the social scientists you’d realise that this task is…

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Article

Mum’s The Word: Brands Cannot Afford to Overlook the Millennial Mum

2015 is the tipping point year for millennials. It has been suggested that this year, millennials will become the largest…

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