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Super Bowl Football
Blog

Social Media Trends for Super Bowl 2018

With the Big Game only days away, the social sphere is already abuzz with #SuperBowlLII hashtags and pre-released Super Bowl…

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Marketing to Female Football Fans

Super Bowl viewership is growing — and changing. As more women tune in to football each year, key advertisers, sports…

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One Year Out: How Top News Rankings Changed Since the Election

In an earlier blog post we explored how news readership shifted since the inauguration. As we approach the anniversary of…

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Georgia Special Election Audience Analysis

It feels like all eyes are on the election this week between Democrat Jon Ossoff and Republican Karen Handel for…

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Liberal Audiences Consuming More Conservative News Since Inauguration

Key political events, particularly the presidency of Donald Trump, have lifted news consumption across the political spectrum in 2017. Comparing…

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Top Democratic vs. Republican Brands

The last several months havebeen some of the most politically fraughtfor American businesses. Major US brands must contendwith mountingpressure to…

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