RESOURCES

Insights Hub

Resources & Insights for Your Digital Strategy

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Trend Report

Marketing Insights Calendar 2019 – 2020

Start Planning with the Hitwise Marketing Calendar for 2019 - 2020 Proactively plan ahead by knowing what your audiences are…

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Whitepaper

Audience Segmentation Report

Why do behaviors beat the basics? How to use online datato segment, acquire, and re-engage consumers. The ways in which…

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Webinar

Personalization at Scale [6 mins]

Marketing tactics to acquire and engage the right customers Personalized marketing is about growing and engaging with the right customers.…

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Football Stadium
Article

Top Super Bowl Commercials Last Year; What Will Resonate In 2018?

Advertisements (viewed live and on YouTube) have become one of the defining characteristics of the Super Bowl. So first let's…

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Blog

Marketing to Female Football Fans

Super Bowl viewership is growing — and changing. As more women tune in to football each year, key advertisers, sports…

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Webinar

AudienceView Demo: Tracking the Competition [On-Demand Video]

Track key insights about your competition. Learn how retail brands like H&M and Forever 21 monitor their competition. Want to…

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Blog

Georgia Special Election Audience Analysis

It feels like all eyes are on the election this week between Democrat Jon Ossoff and Republican Karen Handel for…

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Article

Music Streaming Services and their Audiences

Whether listening to Spotify in your car, streaming your favorite DJ via SoundCloud, or playing a holiday Pandora station during…

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Blog

Liberal Audiences Consuming More Conservative News Since Inauguration

Key political events, particularly the presidency of Donald Trump, have lifted news consumption across the political spectrum in 2017. Comparing…

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Trend Report

News in 2017 – US Market

Key Industry Trends & Tactics to Grow Your Audience Online news consumption has grown incredibly in the past year and…

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NY Times Image
Article

Publishers with Audience Insights Form Better Content: NY Times Study

Most media companies already leverage data and analytics for content planning. Publishers track the top keywords they rank for, their…

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Blog

Top Democratic vs. Republican Brands

The last several months havebeen some of the most politically fraughtfor American businesses. Major US brands must contendwith mountingpressure to…

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