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Insights Hub

Resources & Insights for Your Digital Strategy

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Trend Report

Marketing Insights Calendar 2020

ACCESS UK CALENDAR ACCESS US CALENDAR ACCESS AU CALENDAR Start Planning with the Hitwise Marketing Calendar for 2019 - 2020…

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Whitepaper

Audience Segmentation Report

INSTANT ACCESS REPORT Why do behaviors beat the basics? How to use online datato segment, acquire, and re-engage consumers. The…

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Article

Top Super Bowl Commercials Last Year; What Will Resonate In 2018?

Advertisements (viewed live and on YouTube) have become one of the defining characteristics of the Super Bowl. So first let's…

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Blog

How Do I Market to Female American Footbvall Fans?

Super Bowl viewership is growing — and changing. As more women tune in to football each year, key advertisers, sports…

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Blog

Georgia Special Election Audience Analysis

It feels like all eyes are on the election this week between Democrat Jon Ossoff and Republican Karen Handel for…

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Article

Music Streaming Services and their Audiences

Whether listening to Spotify in your car, streaming your favorite DJ via SoundCloud, or playing a holiday Pandora station during…

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Blog

Liberal Audiences Consuming More Conservative News Since Inauguration

Key political events, particularly the presidency of Donald Trump, have lifted news consumption across the political spectrum in 2017. Comparing…

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Trend Report

News in 2017 – US Market

Key Industry Trends & Tactics to Grow Your Audience Online news consumption has grown incredibly in the past year and…

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Article

Publishers with Audience Insights Form Better Content: NY Times Study

Most media companies already leverage data and analytics for content planning. Publishers track the top keywords they rank for, their…

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Blog

Top Democratic vs. Republican Brands

The last several months havebeen some of the most politically fraughtfor American businesses. Major US brands must contendwith mountingpressure to…

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Whitepaper

5 Segmentation Strategies to Convert More Customers – US Market

Identify and reach valuable audiences before your competitors We live in the age of consumer choice. People — not brands…

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Whitepaper

5 Steps to Know Your Competitor’s Audience Better Than They Do

Cutting-Edge Competitive Insights You Didn't Know Were Possible There has long been a belief that you shouldn’t focus on what…

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