RESOURCES

Insights Hub

Resources & Insights for Your Digital Strategy

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Trend Report

State of Publishing: December 2017 – US Market

Who Won the Top Stories In December? Top 20 Publishers December showed very little shake-up in the top twenty news…

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Trend Report

State of the US Publishing Market in January 2018

Who Won the Top Stories This Month? Top 20 Publishers Compared to the relatively stagnant rankings in December, January saw…

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Blog

One Year Out: How Top News Rankings Changed Since the Election

In an earlier blog post we explored how news readership shifted since the inauguration. As we approach the anniversary of…

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Blog

Georgia Special Election Audience Analysis

It feels like all eyes are on the election this week between Democrat Jon Ossoff and Republican Karen Handel for…

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Trend Report

Video Streaming Subscribers & Services Report

2017 Industry Trends & Audience Analysis As a growing number of consumers cut the cord, video subscription services have stepped…

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Article

Music Streaming Services and their Audiences

Whether listening to Spotify in your car, streaming your favorite DJ via SoundCloud, or playing a holiday Pandora station during…

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Blog

Liberal Audiences Consuming More Conservative News Since Inauguration

Key political events, particularly the presidency of Donald Trump, have lifted news consumption across the political spectrum in 2017. Comparing…

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Trend Report

News in 2017 – US Market

Key Industry Trends & Tactics to Grow Your Audience Online news consumption has grown incredibly in the past year and…

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Article

Publishers with Audience Insights Form Better Content: NY Times Study

Most media companies already leverage data and analytics for content planning. Publishers track the top keywords they rank for, their…

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Blog

Top Democratic vs. Republican Brands

The last several months havebeen some of the most politically fraughtfor American businesses. Major US brands must contendwith mountingpressure to…

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Whitepaper

5 Segmentation Strategies to Convert More Customers – US Market

Identify and reach valuable audiences before your competitors We live in the age of consumer choice. People — not brands…

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Whitepaper

5 Steps to Know Your Competitor’s Audience Better Than They Do

Cutting-Edge Competitive Insights You Didn't Know Were Possible There has long been a belief that you shouldn’t focus on what…

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