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Resources & Insights for Your Digital Strategy

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Blog

Top Democratic vs. Republican Brands

The last several months havebeen some of the most politically fraughtfor American businesses. Major US brands must contendwith mountingpressure to…

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Whitepaper

5 Segmentation Strategies to Convert More Customers – US Market

Identify and reach valuable audiences before your competitors We live in the age of consumer choice. People — not brands…

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Whitepaper

5 Steps to Know Your Competitor’s Audience Better Than They Do

Cutting-Edge Competitive Insights You Didn't Know Were Possible There has long been a belief that you shouldn’t focus on what…

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Trend Report

Holiday Mobile Report

Mobile trends moving into the 2016 holiday season A Very Merry Mobile Holiday Whether or not 2016 marks the first…

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Trend Report

Data Day: A Look at the Sharing Economy – US Market

How Digital Natives and Digital Migrants Engage with the Sharing Economy Online Digital Natives vs. Digital Migrants Who They Are…

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Article

British Reactions In The Aftermath Of Brexit

With media outlets calling the results of the EU referendum in the wee hours of the morning, Britons turned to…

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Webinar

Improving Your Mobile Search Strategy [On-Demand Video]

As more online searches today are initiated on mobile devices than desktops, it's important for marketers to fully understand if…

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Trend Report

Audience-Centric Content Guide – US Market

4 Tips for Generating Successful Audience-Centric Content 1. Sell Your Product, Not Your Content Content marketing provides marketers with a…

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Article

Enough of the buzzwords: What exactly is second-party data?

Although nearly one-third of senior-level marketers regard second-party data as the most effective type of data for increasing the lifetime…

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Article

Key Take-Aways – RampUp Panel Explores “Where Marketers Head Next”

It's shaping up to be another challenging—but exciting—year for marketers. In a RampUp panel called "Visionary: Where Marketers Head Next,"…

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Article

5 Key Take-Aways from RampUp 2016

This year's RampUp offered a wealth of information from a truly impressive lineup of speakers. There's a lot to digest,…

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