Missguided uses Hitwise for Strategic Planning & Campaign Optimisation
Missguided is a leading online fashion brand that has disrupted the UK retail landscape for the past ten years. Bold,…Learn more >
How Do I Market to Female American Footbvall Fans?
Super Bowl viewership is growing — and changing. As more women tune in to football each year, key advertisers, sports…Learn more >
How Auto Brands Can Use Data for Smarter Technology Partnerships
Last year, Hyundai’s CEO called the car the “ultimate mobile device,” a statement that was echoed into the tech world…Learn more >
Which Brands Are Reaching Luxury Millennial Shoppers?
As luxury consumer behaviors shift towards a more digital, social and experiential economy, so does the luxury industry. Both emerging…Learn more >
MAC vs Sephora Audiences: Key Brand Differences
MAC and Sephora are two of the most well-known cosmetics brands in the world. Sephora was founded in Paris nearly…Learn more >
5 Segmentation Strategies to Convert More Customers – US Market
Identify and reach valuable audiences before your competitors We live in the age of consumer choice. People — not brands…Learn more >