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Resources & Insights for Your Digital Strategy

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missguided
Case Study

Missguided uses Hitwise for Strategic Planning & Campaign Optimisation

Missguided is a leading online fashion brand that has disrupted the UK retail landscape for the past ten years. Bold,…

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Blog

How Do I Market to Female American Footbvall Fans?

Super Bowl viewership is growing — and changing. As more women tune in to football each year, key advertisers, sports…

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Article

How Auto Brands Can Use Data for Smarter Technology Partnerships

Last year, Hyundai’s CEO called the car the “ultimate mobile device,” a statement that was echoed into the tech world…

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Article

Which Brands Are Reaching Luxury Millennial Shoppers?

As luxury consumer behaviors shift towards a more digital, social and experiential economy, so does the luxury industry. Both emerging…

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Article

MAC vs Sephora Audiences: Key Brand Differences

MAC and Sephora are two of the most well-known cosmetics brands in the world. Sephora was founded in Paris nearly…

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Whitepaper

5 Segmentation Strategies to Convert More Customers – US Market

Identify and reach valuable audiences before your competitors We live in the age of consumer choice. People — not brands…

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Article

When Impulse Disrupts the Purchase Funnel

When you see a billion consumer retail data points each month, patterns of interest and behavior begin to clearly emerge.…

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