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Insights Hub

Resources & Insights for Your Digital Strategy

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Convert Hilton browsers into buyers
Blog

How can Hilton win back their online browsers?

How the battle of Airbnb vs. Hotels is influencing conversions The competition for getting travelers to book online is fierce.…

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Trend Report

Marketing Insights Calendar 2019 – 2020

Start Planning with the Hitwise Marketing Calendar for 2019 - 2020 Proactively plan ahead by knowing what your audiences are…

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Whitepaper

Audience Segmentation Report

Why do behaviors beat the basics? How to use online datato segment, acquire, and re-engage consumers. The ways in which…

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Webinar

Personalization at Scale [6 mins]

Marketing tactics to acquire and engage the right customers Personalized marketing is about growing and engaging with the right customers.…

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travel, vacations, Fiji
Trend Report

Travel Report 2019

Search, Conversion, and Audience Analytics: Online Trends and Tactics to Grow Bookings US residents make over 1.8 billion person-trips for…

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Whitepaper

Buyers vs. Browsers

Audience-Based Marketing To Acquire And Engage More Buyers Whether you have buyers, bookers or applicants, each business wants to grow…

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buyers vs browsers us market
Webinar

Knowing Buyers vs Browsers: US Market [On-Demand Video]

Ways to Boost Sales with Buyer Data As consumer expectations become more demanding, digital marketing must and has evolved. Marketers…

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Article

Tripadvisor News: Traffic Grows YOY, As Does Its Influence on Travel

Tripadvisor News: Over the last year Tripadvisor struggled to balance growth and profitability, as executives worked to cut costs and…

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Airport Travel Industry
Blog

Tracking the Purchase Journey in the Travel Industry

How can Expedia reach more converting customers? Where are users coming from before they book their travel plans? In this…

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Trend Report

Path to Booking

Tracking the Travel Purchase Journey Expedia Spotlight: High-Value Search Terms As we see below, identifying search terms that lead not…

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