Search & Channel Optimization
Enhance Your Digital Marketing
Get the right message, at right time and place, to the right consumer – that is the ultimate goal of a digital marketer. Hitwise provides search, clickstream, and visit data by target segments. These insights can amplify your SEO, PPC, media, partnership, and affiliate strategies.
Optimize your organic and paid search
We track millions of searches every day on search engines like Google and Bing, and within walled gardens like Amazon.
Our rich data allows you to find trending keywords, identify paid and organic splits, and highlight terms that you’re missing out on. We report on the general online population and on specific audience segments, so you can create highly targeted PPC, SEO, and content strategies.
Identify channels and affiliates that drive conversions
Understand where your different consumers go to research, browse and compare, before entering your site.
Whether it’s through search, rewards, aggregators, social media or email, identify what sites are sending valuable consumers to you, and to your competition. Track this regularly to optimize your channel mix.
Enhance your display efforts with audience insights
Your site is just one of hundreds that your consumers visit on a weekly basis.
Understand where your target audience also goes to browse, view, and consume content. Use these insights to strategically place display ads, create relevant native content, and build effective whitelists.
Find and activate your target audience
After profiling your target audience, it’s time to reach them.
Hitwise can manage the end-to-end process of insight to activation. We can reach your target consumers programmatically by identifying look-a-like segments that maximize reach and scale. We also have pre-built personas to help you get started quickly.
Search & Channel Optimization Capabilities
Get actionable insights to enhance your search, content, media, partnership, and affiliate strategies
Featured Hitwise Content
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