Summer Summit

2019

Welcome to our annual Hitwise Summer Summit where we discuss all things Digital Marketing and E-Commerce.

Summer Summit

2019

We have some fantastic presentations and panels speaking on how to (and how not to) segment your customers in today’s online landscape.

Save Your Seat

Summer Summit

2019

Learn the latest trends, innovation, and insights in the digital marketing and consumer behaviour space.

Summer Summit

2019

Welcome to our annual Hitwise Summer Summit where we will discuss all things Digital Marketing and E-Commerce.

Summer Summit

2019

We have some fantastic presentations and panels speaking on how to (and how not to) segment your customers in today’s online landscape.

Summer Summit

2019

HITWISE SUMMER SUMMIT 2019

The Agenda

Tom Johnson

Managing Director
Trajectory

CONSUMER TRENDS

Gen Z and the New Rules for Brands

  • Speculation about Gen Z in the past few years has caused paradoxical stereotypes to flourish: they’re happy, they’re unhappy, they’re raised in a dystopic wasteland, they’ll all live to be a 100 years old.
  • Tom Johnson, from Trajectory, will take an evidence-based look at the next generation: although young (they’re currently aged between 9 and 23) they are already driving social change and forcing brands to rethink.
  • He’ll explore how Gen Z compare to older cohorts and reveal why we’re heading towards ‘generational equipoise’ – and what this means for marketers.

Lisa Luu

Global Head of Insights
Hitwise

DIGITAL TRANSFORMATION

Digital Tactics to De-Bunk Fads and Grow Buyers

  • “Revoke Brexit” is trending alongside “Brexit Betrayal”. Gym goers are more likely to search for cookies, cake, and wine. Environmentally-conscious shoppers are buying on fast fashion sites, like H&M and Zara. 
  • It’s human nature to aspire, oppose, and contradict ourselves. But this makes the job of a marketer that much harder. How can marketers differentiate fad from trend or aspiration from truth, and capture fragmented, or even contradictory, consumers?  
  • Lisa Luu, from Hitwise, will discuss how audience-based data can debunk fads. She’ll outline quick and simple tactics to attract online consumers direct, and convert browsers into buyers.

Richard Lim

Chief Executive Officer
Retail Economics

INDUSTRY TRENDS

The UK Outlook on Retail 

  • Forecasts suggest that online will account for 50% of non-food retailing within the next 10 years and experiences will play a more critical role in the customer journey.
  • But retailers are struggling to pivot towards a more digital and experience-led business model. Against the backdrop of Brexit uncertainty, how can retailers thrive in the current environment?
  • Richard Lim, from Retail Economics, will address the underlying structural impacts facing the retail industry, from the ongoing migration towards online to the emergence of the retail experience economy.

Hayley Ward

Head of Insight Partnership
Marks & Spencer

HEADLINER

From Green to Mainstream by M&S. The Vegan & Post-Vegan Movement.

More details to come

ITV Glenn

Glenn Gowen

Head of Commercial Research & Insight
ITV

HEADLINER

Love Island – Linking Real-World Behaviours to Reality TV

• Online brands are becoming dominant advertisers on ITV
• In the last few years, digital disruptor brands, like UberEats, Icelolly.com, JustEat and CheckaTrade.com, have picked up sponsorships on the majority of ITV’s flagship entertainment shows, including the ever-popular Love Island.
• We partnered with Hitwise to understand how advertising across ITV’s channels drives online behaviours, including visits to sponsor sites, branded searches and online purchases.

PANEL

Industry Experts

Do brands need to take a side: What does branding mean in today’s polarised world?

Emma Moorman

Senior Product Manager
Hitwise

Tom Johnson

Managing Director
Trajectory

Richard Lim

Chief Executive Officer
Retail Economics

Hitwise Head of Retail

Angela Hope

Head of Retail
Hitwise – Panel Facilitator

In January to March, Britons had viewed over 11 million Brexit articles, up 63% since last quarter. With recent controversies, from Nike and Kaepernick to Gillette and #metoo, brands can’t seem to escape polarising opinions too. In this panel with leading experts, we discuss the role of branding in an increasingly polarised and politicised world.

  • Addressing the elephant in the room: How has Brexit impacted (or will impact) the economy and consumer?
  • Brand and politics: Why are brands taking a side? How has the polarisation of opinions influenced marketing and branding?
  • Understanding motive: What can other brands learn from Nike, Gillette, Pepsi and HSBC? Is it altruistic or is there an ulterior motive?

PANEL

Leading Brands

The tipping point for FANGs: Are the Davids getting
better than the Goliaths?

Kevin Joyner

Director of
Planning & Insight
Croud

Nick Bamber Missguided

Nick Bamber

Digital
Director
Missguided

Ross Matthews

Chief Marketing
Officer
Icelolly

head of data at trainline

Matt Sawyer

Director of Data
Panel Facilitator
Minoro, Trainline, Just Eat

Facebook, Amazon, Netflix and Google – these four tech giants make up $2.1 trillion in market value, but their “tipping points” have been well-publicised. Facebook lost $120B in market value. Netflix shares plunged 14%. Amazon may be the only exception, starting the year by becoming the largest company in terms of market value. In this panel with leading brands, we discuss how to compete or work with the FANGs, and what innovations are driving the newest fast risers:

  • The hype vs truth around the Goliaths: Are the FANGs actually “falling”? How are they impacting different industries, from retail, publishing, travel to finance?  
  • The new Davids: Who are the new digital darlings, for instance, going direct to consumers?    
  • Innovation in 2019 and beyond: What are the top priorities as marketers? How is the digital landscape shifting?  

Hitwise Summer Summit 2019

Register now and save your seat in our annual Summer Summit