2018 Christmas Planning: AU Market [On-…

2018 Christmas Planning: AU Market [On- Demand Video]

Are you ready for the Christmas Shopping Season in 2018? 

The first half of 2018 has been an eventful one for retail.

Watch our webinar presentation as we detail key stats, searches, and product trends for Christmas Planning in 2018. As retailers and agencies prepare for the festive season, they’ll need the latest retailer rankings, product trends, and shopper insights under their belt.

What you’ll learn

  • Key trends and what we can learn from last year
  • Top converting retailers from last year’s festive season
  • Amazon trends every retailer needs to look out for
  • Reaching holiday shoppers with audience trends and insights

Amazon Australia’s conversion rate success

Within the first three weeks of the Amazon AU launch, the website started setting new industry standards for conversion rates of +6.46% in the weeks leading to Christmas.

Amazon AU
Total Visits vs Conversion Rate (launch 2017) 

Amazon AU Total Visits vs. Conversion Rates
Source: Hitwise, Retailer and Hourly Analytics.

Top converting retailers for 2018

It is evident that Amazon dominates the Australian e-commerce sector with an average 7.77% conversion rate, beating the long-established eBay. Amazon and eBay are all set to lock horns to gain consumer loyalty with Prime and Launch. BigW and Target increased their online conversion rate from Q1 to Q2, whereas Kmart saw a decline of -0.02%.

Conversion Rate
Top Retailers

Conversion rates of top retailers

Watch the video to learn about key trends and insights for peak planning

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